How A Millennial Mom Made $222,000 In A Month As A Complete Beginner

Written by : Fazila Azeem
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If you believe that you need a fancy business degree or an insane inherited wealth to run a multi-million dollar business, then today’s success story is going to shatter those false beliefs and will give you confidence to give yourself a shot.

When stay at home moms or single moms think of starting a successful online business, it seems impossible to them.

It’s nothing but their limiting beliefs that tell them it’s not their thing.

Considering the fact that according to statista, average household income in the US is $67,521 a year, it’s like a wild dream to make $222,000 in a month.

And yes, it’s a true story.

Kaelin’s incredible success story will give you the confidence, tools and motivation to start your own successful online business as a mom working from home and change the course of your life and that of your family’s.

Excited to learn?

Let’s dive in.

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Who’s Kaelin

Kaelin Poulin is a mom and professional fitness expert brought up in a little town outside Louisville, Kentucky.

In 2007, when she was 16, Kaelin’s dad passed away. In her grief she developed a food addiction and things began to stray away really fast.

She piled up a weight of 180 pounds with 5 feet 2 inches height, at the age of 22, and she was clinically diagnosed with obesity.

online business for moms success story

The Journey Begins

She decided to regain the shape of her body that she once had and to overcome all the bad eating and living habits that had crept in over the last few years or so.

She dived deep into doing research on how she could lose weight and become healthy. It took her a long time to eventually find the solutions to her fitness problems.

But once she figured out what to do, she went all-in with losing weight and eating a healthy diet.

She ended up losing 65 lbs in 7 months and went on to set the world record for the fastest IFBB (International Federation of Bodybuilding and Fitness) Pro Card at the age of 23.

Her massive success as a fitness geek created waves across the weight loss and fitness industry, and people naturally expected her to continue with the run and compete for the other titles.

But, she had something completely different running inside her head.

She realized that it was not the fitness that motivated her to lose weight, but it was the feeling deep inside her heart that left her sad and feeling bad about her physical being.

She wanted to help other women and moms just like her, who have been struggling with their weight and fitness, lose weight and regain control of their bodies and life.

She wanted to help women to start loving themselves again.

mom entrepreneur success story

Beginning Of A Revolution

Kaelin and her husband Brandon launched the fitness program with multiple front-end and back-end products, and within a year hit the 2 comma club award (for hitting $1 million in sales).

It’s interesting to note that they are doing the stuff differently, and not just better.

Speaking of the fitness industry norms, on average, companies and trainers charge $100 upfront for a 90-day fitness training.

Customers then ascend up to their high-end programs and products.

Brandon and Kaelin did something disrupting and something that’s unheard of in this space.

They offered people a 7-day free trial of their fitness program, and because their program was so good and was designed to really help women lose weight, women got results right away and fell in love with their training.

They wanted to continue, naturally.

That’s how they built a multi-million dollar empire in a highly competitive space as a complete beginner. (More on that in the next section)

mom entrepreneur

Exploding Success

When the Poulin couple started their online business, they got some success and had the cash flowing in.

But the problem was that it was not stable. 

One month they were crushing it, and the next month their sales tanked.

They were not able to figure out what was wrong and how to fix that.

Since they were fresh entrepreneurs doing everything on their own with no guidance, they were bound to hit that rock wall sooner or later.

And then, something amazing happened that they are so grateful for to this day.

They came to know about Russel Brunson, and his company’s signature business training program, One Funnel Away Challenge.

Russell and his marketing team popularized the concept of funnels to strategically build web pages and content to guide potential customers through a life-changing customer journey.

A funnel is simply a series of web pages strategically built to convert your website visitors into paying customers.

Following the training inside the funnel challenge, over 70,000 entrepreneurs and business owners launched their funnels and scaled their businesses beyond their expectations.

Russel and his team did the same thing with ClickFunnels in the online business space, as Apple did with iPhone in the smartphone market-

Both disrupted the existing market and marketing strategies.

When Brandon and Kaelin decided to take the funnel challenge training, they were in a really bad situation.

They were struggling to pay the bills and their business was doomed to failure.

But, the power couple took faith in themselves and their vision and signed up for the challenge.

This funnel challenge comprises 30 days of training, where every day a video is unlocked, and you are given the assignment to complete. This way by the end of 30 days, you will have your online business set up and ready to launch. 

Poulins would watch the training video every day, and implement everything right away. As they watched the videos, they would pause whenever they learned a thing, implemented it inside their funnel, and continued the training.

Inside the funnel hacking community, this couple has been regarded as one of the greatest action takers. 

And that’s why they achieved massive success and were able to win the 2 comma club award (for making $1 million inside their funnel), 2 comma club X award (for hitting $10 million in sales), 2 comma club C award (for grossing $25 million in sales). Just recently they hit a $75 million milestone with their business.

When they started the challenge they had no idea that they would touch the lives of over 140,000 women worldwide through their transformational fitness training program and would inspire millions of others through social media.

What Lessons You Can Learn

Poulin couple’s amazing success story has a few really powerful lessons for you as a stay at home mom or busy woman:

Anyone Can Start A Business

The digital revolution has allowed everyday men and women to launch successful online businesses working from their homes.

You can literally turn any expert knowledge or specialized skill into a thriving and fulfilling business.

Thanks to the amazing training resources and online business tools that are simple and easy to use, you can build a global audience and customer base within a short period of time.

And you don’t have to be a tech nerd to accomplish that. 

Success Leaves Clues 

If you want to be successful, then you can just model someone who’s already successful.

This gives you a proven blueprint and path to achieve your goals without wasting time and your hard-earned money.

In simple words, it shortcuts the path to success.

Get The Training 

Once you know what to do to be successful, the next step comes, how to do it.

If you’re a stay-at-home mom entrepreneur like me, a busy woman with a full-time job, or a single mom looking to change your life with an expert online business, then you’ll need step-by-step training by someone who has already done it.

One funnel away challenge has been designed to help aspiring entrepreneurs and women entrepreneurs just like you to build a thriving online business in 30 days, following the proven strategies and tactics that create an impact on the lives of your customers and makes you life-changing money as a by-product.

The team behind this challenge led by Russell Brunson (a 9-figure entrepreneur) has used the same strategies, tools, persuasion techniques, and tactics to hit over $100 million in just 3 years with a new SAAS (software as a service) startup.

You can join the challenge here.


So, are you excited to follow the footsteps of the Poulin couple and achieve remarkable results with your online business?

Do you plan to launch an e-commerce funnel to sell physical products, or are you looking to create and sell digital products based on specialized skill or knowledge?

In any case, let me know in the comments section below.

We are excited to learn about your success story and share it here with the audience.

To your success.

Fazila (Mommy that blogs).

online business for moms

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Hey! We’re excited to welcome you to our blog. We are a couple with 2 amazing kids (in the image above). Here, we share our journey towards financial freedom, entrepreneurship, blogging, and everything related to making money working from home. 1 Mission! To inspire more everyday people just like us to design a life that’s better than a 9-5 corporate race.

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